Marketing Campaign

Tri-Pod is a marketing tool, raising awareness of individual writers and the literature communities of the three cities.  This will be reinforced by the podcasts, featuring interviews with established writers from the region.  Both magazine and podcasts will strengthen relationships with arts organisations across the three cities, particularly EMRALD (regional reader development network), the People's Network (free internet access via libraries) arts festivals, forums and key venues as distribution outlets.

To stimulate interest from audiences who are less aware of writing and reading opportunities and other key target groups, a high profile marketing campaign will be run using strong visuals and literature in advertising spaces particularly making use of the transport links between the three cities. 

These adverts will feature commissioned writing and raise awareness of Tri-Pod magazine and the availabilty of pod-casts as a route towards the wider opportunities offered by the Literature Development Network and partners.  Raising awareness in this way will be a major boost to the literature sector as a whole, which has a generally low regional profile despite strong local engagement, a range of distinctive festivals and small presses, ongoing live literature programmes and strong traditions of crime writing, poetry and writing for children in particular.