Here is something which I was sent by an seo company I was speaking to, it all sounds pretty reasonable to me.
Regarding the website in relation to the brief below. There are 2 aspects to this, firstly the site design and content, then search engine optimisation (SEO). Whilst the design can incorporate certain aspects of SEO, which are referred to as on page factors, these and a few directory listings, may be enough to get the site on the top of page 1 in Google on their own for the domain name, which I expect people who know the company would search for. However, if you want to be top of page 1 for other terms which are more generic this would take longer and require additional work. Again if centred around the Swindon area, midway between the two. If you decided you want an ongoing SEO campaign, it would need to be based on specific keywords and would be billed on a per results basis.
I would suggest using a content management system (CMS) probably wordpress. This could give you easy control over all the content without the need for additional software or any coding, both static pages such as homepage, drinks, menu, directions etc, as well as news pages which would automatically structure and file themselves when you add them in a typical blog format. In addition, should you decide to update the whole site at some point in the future, you will just need a new template designed and uploaded, so would keep the cost down, as page content would not need to be re-entered.
Using a wordpress CMS means the website can be interactive, so as well as contact/booking forms, people can post comments to your blog/news posts, you can chose to approve and show them and reply, or just delete them accordingly (regular posts and comments are also beneficial for SEO purposes)
Good navigation is essential for both site visitors and the search engines, so I would suggest a popular and familiar navigation structure, with main menu items across the top of the page, probably with drop downs for the subcategory pages, but also links within the text of pages taking the reader to relevant pages (again good for SEO). An example could be a main header of “Drinks” the drop down could list “beers”, “ciders”, “Wine” etc. if you click on the drinks page there would be a page with a paragraph about each drinks category and links to those pages, or they could just select a page from the drop down and go straight to it.
Staying with the drinks theme, we could also link images on the pages, so if we used a Wadworths logo, or product shot on various pages, that image will link to the Wadworths page , either within your site or the Wadworths website could pop up in a new window. We could also have relevant words on a page link to more information, so for example the word wadworths, could be a live link to that page too.
This was from seo Swindon, a local company who offer seo Wiltshire an seo company UK who can apparently optimise my website to appear high up in Google.